ANALYSIS: Why Andreas Seidl chose to reunite with James Key as Sauber prepare for Audi transition

F1 Correspondent & PresenterLawrence Barretto

Andreas Seidl has so far succeeded in his goal of keeping a low profile since he joined Sauber Motorsport as their CEO.

The former McLaren chief came onboard at the start of January and has been tasked with readying the Swiss team (currently racing under the Alfa Romeo F1 Team brand) to become Audi’s works operation in 2026.

Unlock exclusive F1 content and more with F1 Unlocked. Totally free.

Membership gets you closer with:

Curated insider content
Live like an F1 insider with exclusive access and VIP experiences
Member benefits, rewards and offers

Next Up

F1 ACADEMY unveils calendar for 2026 season
PalmerThe 6 defining moments of Norris’ title-winning season
F1 AcademyHaas name Countryman as 2026 F1 ACADEMY driver
Formula 1 to return to Portugal in 2027 and 2028
Piastri reveals lessons that will ‘only make me stronger’
Beyond The GridToto Wolff and Hywel Thomas on Mercedes’ 2026 prospects

ANALYSIS: Why Andreas Seidl chose to reunite with James Key as Sauber prepare for Audi transition

Related Articles