F1 LAUNCHES: When will teams be presenting their new cars for the 2024 season?

It’s that time of year again as Formula 1 teams get set to pull the covers off their new cars and head into a new season of competition – meaning plenty of anticipation, excitement, hopes and ambitions up and down the grid.
As it stands, Haas will be the first to launch with a digital event on February 2, and they will break cover on their car at a shakedown at Silverstone on February 11.
Williams and Stake F1 Team Kick Sauber will be the next outfits to launch on February 5, with the latter heading to London and the former in New York.
Alpine will then follow with a 'motorsports season launch' for their F1 and WEC operations on February 7, while RB's full livery unveiling will be during a special event in Las Vegas on February 8.
Aston Martin's launch will take place at Silverstone on February 12 and Ferrari will unveil their 2024 challenger a day later on February 13.
Meanwhile, the Mercedes W15 is set to break cover via a digital launch event broadcast live from Silverstone on February 14 with Red Bull launching a day later on February 15.
McLaren have already revealed their livery for 2024, with their challenger – the MCL38 – due to be unveiled on February 14 at a shakedown at Silverstone.
2024 F1 car launch dates
| Team | Date | Location |
|---|---|---|
| Haas | February 2 | Digital |
| Williams | February 5 | New York |
| Kick Sauber | February 5 | London |
| Alpine | February 7 | Enstone |
| RB | February 8 | Las Vegas |
| Aston Martin | February 12 | Silverstone |
| Ferrari | February 13 | Digital |
| Mercedes | February 14 | Silverstone |
| McLaren | February 14 | Silverstone |
| Red Bull | February 15 | Milton Keynes |
Launches that have taken place so far
Next Up
Related Articles
VOTE: Choose your favourite race of the 2025 season
Power RankingsWho did our judges rank as the best F1 driver of 2025?
Tsunoda's best moments in F1 as he departs the grid
JacquesHow did the rookies do in their first F1 season?
Wolff calls Abu Dhabi ‘mediocre’ but ‘pleased’ to finish P2
‘I have achieved my dream, that little boy's dream’ – Norris